 |
|
Strix Systems
Overview
Strix Systems’ web site was previously used to support capital raising activities. In anticipation of the Company’s first product launch, it became clear that the site needed to support and feature the upcoming product marketing and sales requirements.
Strix planned a large redesign of the site, removing aspects that were no longer desired, re-architecting the site, and adding new functionality to optimally support anticipated marketing and sales activities.
Challenges
| 1. |
To re-architect the site structure and navigation to better use the web site as a sales tool and product information resource. |
| 2. |
To design a new graphical interface and associated graphical elements based on technical diagrams and flow charts. |
| 3. |
To create an easy-to-use system that will allow non-technical staff to update key information. |
Solutions
| 1. |
Determined new site architecture to effectively drive users toward the main call to action: relevant sales information. |
| 2. |
Created VAR Extranet to support new sales programs including e xclusive downloads, RMA requests, prepared sales presentations, firmware updates, and FAQs . |
| 3. |
Developed a content management system for changing frequently updated web site company and product information. |
Results
| 1. |
Usability: Created intuitive navigational structure and DHTML menus to quickly navigate to desired site sections. |
| 2. |
Creative: Used visual product elements and technical illustrations to simply communicate complex information. |
| 3. |
Content Management: CPI created a content management system that helped Strix dramatically reduce ongoing site maintenance costs. |
Technology
| 1. |
Windows 2000 |
| 2. |
IIS 5.0 |
| 3. |
MS SQL Server |
| 4. |
ASP |
| 5. |
DHTML |
|
 |
|
 |
