Create a website look and feel that reflected the company’s desired image and branding: trustworthy, competent, professional, cutting edge.

Easily manage/update subscriber credit report and billing information through one interface by customer service staff.

Collect/extract revenue and marketing information for easy reporting and determination of best practices.

Used eye-catching photography and design layouts to attract interest while establishing and communicating the new brand concepts.

Determined subscriber/billing information to be managed online through an administrative system.

Created reporting requirements and marketing objectives to be met to include how best to use Overture keywords and track conversion rates.

Creative: Developed a graphic interface that communicated a trusted and secure brand that could be easily and frequently updated to maintain user interest.

Administrative System: Created a system to manage client information including disputed credit items, demographic information, and billing information.

Reporting: Added reporting functionality to track individual and collective data such as recurring billing, cancellations, and promotions tracking.